‘A Really Fascinating, Kind of Insane Idea’
Virtual worlds like Second Life offer real opportunities for nonprofits.
Marc Sirkin, chief marketing officer for the International Rescue Committee, says his organization hopes to use Second Life for marketing, employee recruiting, donor and volunteer development, and collaboration with its staff members across the globe.
Second Life can provide IRC a virtual platform where staff worldwide can collaborate and even test development projects such as finding better ways to put water pumps in the ground.
- Companies:
- International Rescue Committee
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