Visible Measures Partners With MySpace for Internet Video Measurement

"Video is essential to the MySpace experience and it is critical to know how our audience is consuming our video content," said Jason Kirk, Vice President of Video and Entertainment at MySpace. "With Visible Measures, we can better help our brand advertiser clients and content partners understand and improve the ROI of video content and video advertising on our site. We believe that by providing our clients with market-leading, trusted video performance metrics, our ad sales teams can quantitatively demonstrate the effectiveness of video campaigns on MySpace."