Focus On: Volunteers: Mind to Muscle to Money
Volunteers already feel connected to your organization. Use that connection to turn them into donors.
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Not every nonprofit can use volunteers in a way that creates the sort of bonds you see at Habitat For Humanity locales, where the tie that binds is physical labor. But one key concept can be successfully applied at all nonprofits: The likelihood of a volunteer becoming a donor increases according to the amount of hands-on involvement the volunteer has in the organization.
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David Mckenna
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