Focus On: Volunteers: Mind to Muscle to Money
Volunteers already feel connected to your organization. Use that connection to turn them into donors.
“Some of our board members and key volunteers [are put to work] making fundraising calls,” Anderegg explains.
Fundraising calls at the American Diabetes Association are done by telemarketers, DelGiorno says, except in cases where certain high-level volunteers are used to expedite major-gift initiatives.
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