Focus On: Volunteers: Mind to Muscle to Money

“In general, those volunteers already have a relationship with a donor or a company,” she explains. “That relationship may be useful to help obtain the gift.”

It’s safe to say that the same rules apply in motivating volunteers to make fundraising calls as in motivating them to contribute money:

• Make them feel like they have a piece of the action rather than like they’re being patronized or pressured.

• Let them know that their contributions are valued.

“We thank volunteers a lot,” Anderegg said. “We try to make their day as rewarding as possible.”