Focus On: Volunteers: Mind to Muscle to Money
Volunteers already feel connected to your organization. Use that connection to turn them into donors.
“Sometimes for our volunteers it takes a little while for the light to go on,” Anderegg says. “I tell them, ‘If it weren’t for donors, that two-by-four you’re hammering against that wall wouldn’t belong to us.’”
A good point, but what if volunteers say their job is to hammer the nails, not to buy them? What if they say their volunteer work is enough?
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