Volunteers already feel connected to your organization. Use that connection to turn them into donors.

By David Mckenna

“Well, a lot of people do say that,” Anderegg says. “And we say, ‘That’s wonderful, thank you so much.’ But unless we ask the people who are coming to us, we never know.”

The ‘feel good’ experience
Joanne DelGiorno, managing director of direct response marketing for the American Diabetes Association, makes a similar point with regard to people who do advocacy work for diabetes research — writing letters to politicians, making phone calls and so on.