Volunteers already feel connected to your organization. Use that connection to turn them into donors.

By David Mckenna

“The more a person gets involved in an organization and has that ‘feel good’ experience, the more it will draw them into the cause,” she says.

Both Anderegg and DelGiorno articulate basic truths about human nature. Many, if not most, people who volunteer like to be able to measure the extent of their own contributions, which is why volunteering to serve Thanksgiving dinner to the homeless is such a popular activity. Plus, people are sometimes likely to be even more generous if they feel like they’re genuinely helping someone.