Volunteers already feel connected to your organization. Use that connection to turn them into donors.

By David Mckenna

For DelGiorno, the proof is in the numbers. The ADA, which is headquartered in Alexandria, VA, has found that making direct mail appeals for contributions is especially effective when soliciting people who have done advocacy work for the organization.

In lieu of lists
“[Volunteers] help us save money in acquisition because we don’t have to buy lists of names of possible donors,” DelGiorno explains. “We already have the names of people who have some connection with diabetes. Their response rates are sometimes triple of what a cold list is in acquisition.”