Volunteers already feel connected to your organization. Use that connection to turn them into donors.

By David Mckenna

Amnesty International periodically solicits Online Action Center volunteers via e-mail and includes them on its acquisition lists. “They’re one of the strongest responding lists that we handle,” Potter says.

“Many people think of themselves as members because they’re really doing the work,” she explains. “They write letters, participate at protests and so on. We’re just starting to develop a more intentional campaign to get those volunteers to become actual financial supporters.”