Volunteers: Where to Find Them, How to Use Them

• Benefits volunteers get (professional and personal)
• Benefits to the company (such as employee retention, PR and positive association with your brand as a way to counterbalance negative PR)

Other ways you can grow your relationship with a company

• Can you do a presentation to its employees about your organization?
• Can you include the company on your e-newsletter or in your events calendar?
• Can you use something the company manufactures for in-kind donations and get press about it?
• Include key contacts and your organization’s website address so they can check out pictures of other companies volunteering with you. This is a principle of propaganda called “bandwagoning.” Everyone is doing it! So they should do it too.

What can you do to engage corporate volunteers now?
What if you want to engage corporate volunteers, but you don’t know how to start?