Voting by Mobile Devices Could Be Available in United States by 2012, VeriSign Says
2. Mobile messaging will continue to penetrate the enterprise
In 2009, there will be over 1.5 billion standard and premium Application-to-Person (A2P) messages delivered per month in the United States, almost double the number of what we saw in 2008. Financial institutions, one of the key verticals included in A2P messaging, will continue to realize the value of the mobile channel. As they look to compete in a tough economic environment, they will look towards the ubiquity and reach of SMS to offer mobile banking to all their customers. Of the top 20 U.S. banks, 75 percent will have launched SMS mobile banking in 2009. Also, the growing need for mobile payments and transactions will push financial institutions to offer a richer experience to their mobile-savvy users. Based on VeriSign's research and customer feedback, more than 25 percent of Tier 1 financial institutions will offer SMS-based notifications for payments and remittances in 2010.
