Voting by Mobile Devices Could Be Available in United States by 2012, VeriSign Says
3. Mobile location-based services (LBS) will grow to 20 percent adoption in 2011
According to industry research, LBS adoption currently stands at 7 percent. In the past 12 months, all major U.S. carriers launched on-deck, user initiated "pull" LBS services, such as navigation or search. Over the next 12-24 months, as the parties involved in this ecosystem work together to resolve issues such as consumer privacy, spam protection and service monetization, we will see an increase in both innovative new applications and consumer adoption. Carriers will launch new on- and off-deck LBS services that "push" relevant information to end-users, based on their location and preferences. These services will spur new messaging opportunities in a client-less environment (WAP, SMS and MMS) for push-based applications, such as mobile advertisement/coupon/promotion services, which are better targeted based on a consumer's location and their inclination to purchase at that moment.
