4. Mobile social networking presents growth opportunities for carriers and destinations
2009 will be a breakout year for carriers and social networking destinations to finally work together to meet user needs, while addressing the issues and concerns that have held back the growth of mobile social networking to this point. With the integration of user-friendly interfaces into smartphones, and a focus on breaking down the siloed environment between social networking sites, users will finally have opportunities for ubiquitous interaction with all of their favorite social networking destinations. In addition, social networking will utilize the unique nature of the mobile environment to provide real-time relevance to the messages shared between the user and their social network.