Voting by Mobile Devices Could Be Available in United States by 2012, VeriSign Says
5. $5 million will be raised for charities through the mobile channel
More than $5 million will be raised in 2009 through mobile charitable giving, according to VeriSign and the Mobile Giving Foundation. This underlines the trend of consumers' increasing preference for microdonations, which enables them to continue to contribute to worthy causes despite the current tough economic climate. The microdonation model also appeals to the Generation Y and "Millennial" age groups, who are the most likely adopters of new, innovative ways to do things. In addition, the first year of mobile giving, 2008, outpaced the first year of online donations, with charities primarily soliciting one-time donations from the public. In 2009, these charitable organizations will increasingly utilize the mobile channel to establish an ongoing relationship with their donors by providing them with an additional opt-in option to sign up for organization news and events through SMS alerts. In addition, personalized, integrated marketing will continue to help increase mobile donation numbers and overall response percentages.
