Walking the E-walk

E-philanthropy is the new kid on the block with the bright new sneakers. But while numbers from the 2005 Kintera/Luth Nonprofit Trend Report show online giving going full-steam ahead, there are still key points to keep in mind when it comes to maximizing users’ Web experience. This was the topic addressed by Michael Schreiber, executive vice president for enterprise service at the United Way of America in his session at Fund Raising Day New York in June.