Walking the E-walk

Among Schreiber’s points was the need to focus on the three main components that make online fundraising effective: the Welcome Experience, the Education Experience and the Transaction Experience

According to Schreiber, people give when they come to a site and like how it feels and want to learn more based on that initial experience. When they learn more, they develop a desire to give, and when they give they feel safe and secure doing so. Each experience, when done well, should lead to the next.