Walking the E-walk

The Welcome Experience is what your site shares with visitors initially. Keeping the content on your site oriented in a way that is consistent with your mission and message is important at this stage. The welcome experience, Schreiber says, is the genesis of the creation of trust, comfort and understanding you establish with visitors. The Welcome Experience reinforces “the trust level [of your organization] and the knowledge that you as an organization understand what [visitors] are looking to see,” he explains.