Walking the E-walk

The Education Experience is not an onslaught of information but an opportunity you provide visitors to go where they want to go and find out what they want to find out, Schreiber says. The desired outcome of this experience is that visitors get closer to understanding your organization and your mission and are drawn, then, to give. Education Experiences that talk about programs in a visitor’s community and that trigger an action spur a higher donation and participation rate.