Warming Up to the Cold Call

Learn to spot an opening

Find common ground. And be real. Very often, when I talk about my organization (a university college for several artistic disciplines), the talk turns to children, grandchildren and other topics of a more personal nature. Use these forks in the road of the conversation as opportunities not only to learn more about your prospect, but as a chance for the prospect to learn about you. We are constantly told that fundraising is about relationships, and indeed it is. You can lay the groundwork for a solid relationship even during a cold call.