Warming Up to the Cold Call
With proper preparation, you needn't fear the prospect of picking up that phone.
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Bill Faucett
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Naturally, your cold call will not be successful 100 percent of the time. A number of people will immediately hang up on you (sometimes politely, sometimes less so), and others might listen for a minute or two before asking you to call at another time (they don't mean it). You've done your job, made a good effort, and now must accept that there are people in the world whose philanthropic interests simply do not align with you and your organization.
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Bill Faucett
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