Warming Up to the Cold Call

But — and more often than you think — other individuals will stay on the line, hear what you have to say and even consent to meet with you. Success! The cold call has worked, and you can go about the important business of building a relationship with your prospect.

There, that wasn't so bad, was it?

Bill Faucett is director of development at the College of the Arts at the University of South Florida (Tampa) and president of the Association of Fundraising Professionals Florida Suncoast Chapter. Reach him at bill.faucett@usf.edu