Warming Up to the Cold Call
With proper preparation, you needn't fear the prospect of picking up that phone.
He's preparing for the dreaded "cold call."
The cold call is one of the scariest yet most unavoidable tasks we face as fundraisers. Few professions require telephoning of a total stranger — a person we have neither seen, nor spoken to, nor perhaps even heard of. And worse, imagine the reaction by the person on the other end of the phone when he or she suddenly realizes what you do for a living! This is a scenario for disaster.
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