Warming Up to the Cold Call

Having learned a few potentially pertinent facts, it's time to make the call. You dialed the phone. Now what? When someone answers, here are some next steps:

Introduce yourself

Say hello, and state your name, your title and your organization. Don't be surprised if you get a chilly reaction. Think about the last time you got a solicitation call at home — you probably did the same thing. Not to worry — as you move along in your conversation the tone will probably grow more pleasant.