Warming Up to the Cold Call

Offer a few details

Are you celebrating an anniversary? Do you have an exciting new program to relate? Perhaps you're about to commence a capital project? Your prospect knows what your organization does as a part of its daily routine, but what new projects are you working on that might excite her? And it doesn't have to be a major project. Maybe it's a milestone in your service (i.e., "We just gave our 25th ballet class to needy children," or, "Our new X-ray machine has really helped us to serve our patients" — you get the idea.)