Wash Nonprofit Conference: Are You Reaching Your Fundraising Potential?

By Steve Maclaughlin

While presenting at the DMA Nonprofit Federation's 2014 Washington Nonprofit Conference two weeks ago, Chuck Longfield, Blackbaud's chief scientist and past recipient of DMANF's Max L. Hart Nonprofit Achievement Award, asked a very simple question: "Are you reaching your fundraising potential?"

There are usually three different answers: "Yes," "No" and "We're doing the best we can." It's that last answer that was central to his presentation.

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Steve Maclaughlin Author's page

Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.

2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?