Comparing organizations also shows that some organizations perform better than others. And those differences can be quantified and measured. It's what forms the basis for benchmarking — a very valuable tool used by nonprofits. But this is where many nonprofit organizations stop and miss hidden opportunities.
- Companies:
- Blackbaud
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.