2014 Washington Nonprofit Conference: Are You Reaching Your Fundraising Potential?

The second shadow belief is that their organization is achieving the best results possible based on what they are doing today, which by the way is very unique. There is a significant blind spot here because most nonprofits can't see what's not happening because they aren't doing something. For example, fundraisers see their donor retention rate based only on what they are doing today. But they can't see how not running a donor thank-you call program is also impacting retention rates.