Washington Nonprofit Conference Roundup: Capitalize on Your Low-hanging Fruit

You want your response rates to remain high to keep more donors giving, especially now. Here are a few offer and asking strategy adjustments to try:

• Test postage options — First Class stamps, First Class presort, nonprofit stamps, indicia. There are many to try, and each segment could respond differently.
• Test your asking string approach: Maybe donors are more comfortable now with a most recent contribution ask than their highest previous contribution.
• Donors will have an affinity to certain visual creative cues: their state, campus icons, or areas of your mission’s service that really resonate with them. Check with your mailing partners for cost-efficient ways to print different versions of packages at the same time. Or, keep the letter the same and maximize on those affinities through different label (premium) versions.