Washington Nonprofit Conference Roundup: Strategies to Recognize and Engage At-Risk Donors

At-risk donors … we all have them. With a new year and a new decade, it’s a good time to recognize and engage with important donors who need more attention to keep them giving.

How about those new donors we have worked so hard and spent so much to get in the door; those prelapsed donors coming up on their first-year anniversary without having renewed their support; those longer lapsed donors we have been mailing to for years without response; and/or on-the-move donors whose new home location changes their relationship to the organization?