Washington Nonprofit Conference Roundup: Strategies to Recognize and Engage At-Risk Donors

Where do we start? For the speakers at the DMA Nonprofit Federation 2010 Washington Nonprofit Conference session, “At-Risk Donors: Ways to Recognize and Then Re-Engage Special 'At-Risk' Donors,” the strategic and creative process starts by stepping into the shoes of these donors to be sure we’re looking at the world from their point of view, not ours. This can be quite eye-opening.