Washington Nonprofit Conference Roundup: Strategies to Recognize and Engage At-Risk Donors

Donors’ points of view versus ours:

• New donors: THEY are excited that they have just given their first gift, and WE are thinking how quickly we can get another gift.
• Prelapsed donors: THEY are not aware that a year has passed, and WE are hyperventilating that almost a year has passed.
• On-the-move donors: THEY are quite pleased to be living in a new house with the potential of new relationships, and WE take no notice and mail them the same way.

How do we tap into their view of the relationship to change our fundraising approach? Here are some examples: