Washington Nonprofit Conference Roundup: Strategies to Recognize and Engage At-Risk Donors

For new donors, a good place to look first is the welcome package. This often is the first mail or e-mail that new donors receive from you after their initial gift. It should reinforce the excellent decision they made to give to you; it should make them feel important; and it should make them feel inspired by the power of your mission. For one client, we tested a new package with a newsletter filled with short articles to reinforce the power of their gift. This new package increased the number of gifts over the simpler control welcome kit.