2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

The layers and droves of snow lining the sidewalks early in the morning last Thursday didn't stop hundreds of professional fundraisers from making their way to downtown D.C. to attend this year's edition of the DMA Nonprofit Federation's Washington Nonprofit Conference. And any worry we had of our session being empty was quickly dispelled. The room was brimming with eager faces wanting to hear Shira Mitchell, senior manager of direct-response marketing at Special Olympics, and I talk about how telefundraising works for our programs.