2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

The messaging is mission-based while using language that makes donors feel like they are "active" givers. And this approach has proved to work well. Results have been strong, and currently the CDPR is sitting at $1.11 with an average gift of $24.05. And they are breaking even already at six months.

Mitchell also talked about the multichannel impact of the reactivation program. A donor who receives both direct-mail and telemarketing appeals has an 8.89 percent reactivation rate vs. just above 5 percent for telemarketing or direct mail alone.