2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

With those kinds of numbers, investing in telefundraising reactivation certainly makes sense! And Mitchell recommends launching your campaign early in the fiscal year to minimize impact on net revenue.

Moving on to the next topic — new-donor conversion through telefundraising. Special Olympics set out to improve retention and get the second gift. It does that by calling new-to-file and just reactivated donors five times a year. The objective is to break even just after three months.