2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

The script is relatively less aggressive and focuses on making sure the donor hangs up feeling appreciated, even if he or she doesn't give a second gift. Speaking of gifts, there is an ask in the script. The first ask is monthly, and the second ask tries to get a single gift.

Results show that it's all worth it, with a 19.22 percent pledge rate, a $0.77 CPDR and breaking even at three months. This call has also proved to improve first-year retention, boasting a 42 percent higher retention rate for the folks included in the campaigns.