2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

So let's jump right in. What have we learned about telefundraising through our respective programs?

Let's tackle PETA first. We have a strong and constant focus on growing the monthly sustainer program, and the file has been steadily increasing in the past two years. Since May 2013, we've seen a 13 percent jump in our file size. One of our most effective campaigns is our rolling telefundraising sustainer invite.