2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

What is the Investigations & Rescue Fund, and why is it such a compelling ask for us? The I&R Fund supports all PETA's efforts to investigate and expose animal cruelty and push for prosecution of abusers. It's a tangible item that makes donors feel like they are taking a direct part in helping animals — which they are! To make sure they know this, we send sustainers monthly updates online or offline where we talk about the most recent rescues and victories that we have achieved. So they know exactly what their money is going to.