2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

Grabbing new and renewed donors quickly after their recent gifts is important. They are in tune with PETA right now and were just compelled to give to our organization. We jump in while they are still feeling this passion and motivation and ask them for a monthly commitment. Timing is everything.

Our script starts out with a question: "What's the main reason you support PETA?" This allows the donor to have a voice and feel connected with the caller (i.e., with us). After two sustainer asks, we go into a single gift as the third and final ask.