2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

What kind of results are we seeing? Our last two campaigns brought in a 9.2 percent and 8.5 percent sustainer pledge rate respectively, with average gifts hovering around $14.50 for both. After fulfillment for our November campaign, we are seeing an annualized income just above $50,000, with 195 new sustainers and 342 single gifts. And remember … they just gave a previous gift in the last three months, so these additional single gifts from the folks that chose not to become sustainers still show engagement and an indication of strong lifetime value — because we all know getting the second gift can be a challenge.