2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

PETA is also testing extensively in the sustainer invite telefundraising program — everything from first asks to credit card asks and the fulfillment outer envelope.

PETA also runs an annual sustainer upgrade program, which we are about to kick off at the end of February. Without going into too much detail, I will just say that our 2013 campaign saw a 44.9 percent upgrade pledge rate and a $3.41 average upgrade amount. Needless to say, you should ask your sustainers to upgrade.