2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

Your takeaways from what PETA is doing with sustainers in telefundraising:

• Invite — make it easy and painless to become a sustainer by inviting in all channels, and offer different payment options.
• Retain — telefundraising is a perfect opportunity to connect with your supporters and give them a voice in your relationship.
• Cultivate — inform donors regularly of what your programs have accomplished.
• Upgrade — do ask your sustainers to upgrade their monthly amount, and don't be afraid to ask and ask again.

But wait — we are not done yet. There's more.