2014 Washington Nonprofit Conference: True Stories of Telefundraising Success

I had the privilege of presenting with Special Olympics' Shira Mitchell and hearing about how Special Olympics approaches lapsed reinstatements and new-donor conversion through telefundraising.

Twice a year the folks at Special Olympics call lapsed donors to get them back into the active donor fold. They do this with the goal of keeping the cost per dollar raised (CPDR) within $1.30, and their target audience is 49+ month donors.