Washington Nonprofit Conference Roundup: Lively Q&A at Session on Mobile Fundraising

“This will continue to evolve and change,” noted fellow panelist Steve Groeninger, director of marketing for the National Law Enforcement Officers Memorial Fund, referencing the relative infancy of this type of philanthropic giving.

Suzie Armstrong, senior director of development at Save Darfur, stressed that “it's all about diversification” and that mobile is only one piece of the donor puzzle. As an example, she referenced the organization's Facebook page, which she said is one of the top five Causes pages on the social-networking site but only has garnered $2,000 to $3,000 in donations.