Wealth and Philanthropy in America

* GI and Silent Generation (born before 1946) — 80 percent make a cash donation annually and are more comfortable with large, established organizations. They prefer direct-mail appeals.

* Baby Boomers (born between 1946-1960) — 75 percent make a cash donation annually and are beginning to dominate nonprofit boards (54 percent). They prefer face-to-face contact, phone and videos.