Wealth and Philanthropy in America

* Generation X (born between 1961-1981) — 53 percent make a cash donation annually and bring entrepreneurship and “franchise-industry mentality” to nonprofit culture. The best way to reach them is through e-mail, networking and social events.

* Millennials (born between 1982-2000) — They are just emerging in the workforce and beginning to give, and have never known a world without technology. They’re best reached through the Internet and their college radio stations.