Wealth-researching Tips

Frost says donors like this often are in small supply, but they’re highly important, highly capable and can end up making up between half and a third of your major-gift prospect pool in terms of capacity.

“Those touches are going to have to be very sensitive and knowledgeable. They’re going to have to have some sense about who these people are and get to know them so they can invest while they’re alive to support a campaign or activity,” Frost adds.