WealthEngine Launches New Data-Driven Marketing Prospecting Product

In the era of big data, WealthEngine has shifted the paradigm for prospecting for both marketers and fundraisers. Rather than starting with a list of names that marketers must cull for the perfect customer, WE Prospect allows marketers to begin with their model of an ideal customer, then find the consumers that fit those attributes. This approach empowers WealthEngine customers to take a more accurate and focused methodology to prospecting, while consumers will now experience more personalized, meaningful communication from the brands that matter most to them at the right moment in time. The result is a win-win for marketers and consumers, and helps marketers achieve a higher ROI while delivering higher satisfaction to end customers.