WealthEngine Launches New Data-Driven Marketing Prospecting Product

WE Prospect provides sales professionals, marketers and fundraisers with highly relevant, actionable and cost-effective options for their prospecting needs, including:

• WE Prospect for Salesforce: Salesforce users can leverage an easy way to find, understand and contact affluent prospects — directly within their existing Salesforce database.
• WE Prospect for FindWealth8: WealthEngine subscribers can access real-time list curation and development as well as engage across channels with actionable contact info and optional online profile mapping — all within WealthEngine’s online platform.
• WE Prospect Standalone: Customers can collaborate with WealthEngine to develop custom, highly segmented audiences of high-potential prospects.

“As an industry leader in audience and wealth intelligence, WealthEngine is truly driving prospecting out of the Dark Ages,” said John Funge, senior vice president of product management at WealthEngine. “Through its modern, intuitive interface, WE Prospect provides users with a simple way to access unparalleled predictive insights into a prospect’s financial status and persona. Now marketers and fundraisers know more before they engage, thus driving efficiency, effectiveness and actionability.”